A writers conference required rebranding to fit within university branding guidelines. I designed a new logo and created promotional materials.
Northwestern Christian Writers Conference
The Northwestern Christian Writers Conference (NCWC) is a two-day event connecting published and aspiring writers with authors, editors, and literary agents. Before 2020, it was hosted by Faith Radio, but after the University of Northwestern College of Arts and Humanities took over sponsorship, the event needed to align with the university’s branding. As lead graphic designer, I created a new logo and redesigned promotional materials to meet the university’s brand guidelines, delivering over 25 projects to the NCWC organizing committee during the 2019-2020 school year.
The NCWC committee wanted a new logo that reflected their core values. After weeks of sketching, feedback, and refinement, the final logo featured a fountain pen with a subtle cross design as its icon, paired with a wordmark in Raleway and UNW’s branding colors. With the new logo in place, I updated associated materials to a clean, modern style. These included lunch tickets, event programs, mugs, name tags, tote bags, email banners, and advertisements.
Over nine months, I completed 25+ projects while being a full-time student and working two part-time jobs. I focused on creating clean, minimal designs to modernize the conference’s look, with around 500 attendees receiving materials featuring my work. This experience taught me the value of teamwork. Attending NCWC committee meetings, I collaborated with my supervisor and lead copywriter to plan projects, align content, and get final approvals. I enjoyed working with the team and seeing everyone’s passion for the conference come to life through our efforts.
NCWC
Spring 2020
Brand Identity
Publication Design
Web Design
Heather Peterson – Chair & Associate Professor, Department of Literature
Melissa Clutter – NCWC Event Coordinator; Office Assistant, College of Arts & Humanities
Katy Hamilton – NCWC Event Coordinator & Copywriter; UNW Literature & Writing Alumna
My Linh Olsen – Graphic Designer; UNW Graphic Design Alumna
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Microsoft Word
Microsoft SharePoint
Microsoft Teams
Microsoft OneNote
iStock